Jasmine Ancrum
Digital Marketer & Culture Expert
About Me +
I am Jasmine Ancrum, a dedicated Director of Marketing with an extensive background spanning over a decade in the music and entertainment sectors. Based in Atlanta, GA, I've spearheaded a myriad of marketing initiatives, from grassroots campaigns to global ventures, most notably the strategic introduction of Beatstar, the leading mobile-music app on Apple Music.
My academic credentials are rooted in a Bachelor's degree in Marketing, emphasizing Music & Entertainment Business from Kennesaw State University. Additionally, during the challenging pandemic times, I pursued and secured an Associate's degree in Cybersecurity from Chattahoochee Technical College, showcasing my adaptability and commitment to continuous learning.
My professional acumen encompasses a broad spectrum of marketing disciplines, ranging from content creation and digital promotion to public relations and data-driven analytics. I take immense pride in my profound understanding of the gaming, music, and entertainment landscapes. My strength lies in building robust relationships, both within organizational structures and with external collaborators. My collaborations have seen me work alongside global music sensations like Camila Cabello and Shakira, as well as manage community outreach for esteemed institutions such as the CDC and Boys & Girls Club of America.
At the core of my approach is a fervent passion for harnessing the potential of social media, crafting compelling narratives, and propelling brand evolution.
Content Development
- Creating high-quality, original content tailored to various platforms and target audiences
- Developing engaging and professional visuals for social media campaigns
- Crafting interactive strategies and copy to drive traffic and engage audiences
Team and Project Management
- Leading teams to execute and optimize campaigns across various channels
- Coordinating with regional marketing managers to align content strategies
- Managing cross-functional teams, including community managers and marketing teams
Social Media Management
- Managing and growing brand presence on platforms such as TikTok, Instagram, Twitter, and Facebook
- Developing and maintaining editorial calendars and schedules
- Monitoring and analyzing social media trends to inform strategy
Industry Expertise
- Deep understanding of the gaming, music, and entertainment industries
- Expertise in music history, particularly from a US perspective
- Recognized as a premier relationship builder in the media industry
Strategic Planning and Analysis
- Developing and implementing global launch strategies for mobile apps
- Creating strategic partnerships with high-profile artists and labels
- Planning and executing influencer marketing campaigns
Marketing and Public Relations
- Executing digital advertising and marketing campaigns
- Managing public and media relations, including story development and pitching
- Monitoring and reporting on the effectiveness of campaigns
Career
Highlights
Case Study: Camila Cabello
Beyonce & Jay-Z $1.1Million Dollar Giveaway
While at The Boys & Girls Club of America, a standout accomplishment was spearheading the 2018 collaboration with Beyonce's Parkwood Entertainment and Jay-Z's Shawn Carter Foundation. I orchestrated the marketing initiative around the nationwide $1.1M giveaway, demonstrating strategic leadership and coordination. I liaised with local Clubs, guided Senior Public Relations Managers, and collaborated with upper management to ensure the partnership was effectively showcased in each city, reinforcing our brand's commitment and reach.
Original Viral Moment: Drop That #NaeNae
Pioneered an innovative cross-platform campaign for We Are Toonz that not only propelled the "Nae Nae" song/video to unprecedented viral success but also catalyzed the group's nationwide tour and a coveted signing with Epic Records.
FDA Tobacco-Free Campaign: Fresh Empire
A pinnacle moment in my tenure at Rescue Social Change was spearheading initiatives for the Fresh Empire campaign, aimed at resonating with Gen-Z. A standout achievement within this campaign was my strategic identification of talent who genuinely embodied and championed a tobacco-free lifestyle.
testimonials
Vince Phillips, esq
"Jasmine is my go-to social media marketing professional. I handed her We Are Toonz, my group, and looked up; it was viral!"
DJ Benny D
"Jas' ability to connect the dots is unmatched. Throughout my career as an international entertainer, she was able to customize campaigns for each of my products to create success across multiple platforms."
We Are Toonz
"Jasmine single handedly navigated our viral moment across all platforms. "
Jasmine Ancrum
Digital Marketer & Culture Expert
www.JasmineAncrum.com
Jas.Ancrum@gmail.com
Atlanta | Remote